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South African startup wiGroup joins UK's Yoyo to create global loyalty brand

UK-based marketing, payments and loyalty company, Yoyo, and South African-based mobile rewards software firm, wiGroup, have announced today that they are joining forces to create a global loyalty company.

Ola Olaoluwa
Ola Olaoluwa

The new Yoyo brand will service existing and new clients through its combined operations in the UK, Europe, Africa, and Australia.

The company has raised additional primary funding from SaltPay, supported by existing investors IP Group.

The two companies each offered a variety of payment, loyalty and reward Software as a Service solutions to their clients, serving major brands like Kauai, vida e caffè, Burger King, KFC, and Dunkin Donuts across the UK, Europe and in South Africa.

Photo Credit: PYMNTS.com

Furthermore, new Yoyo will focus on high demand customer engagement and loyalty products, which drive both new customers, repeat business, as well as increased frequency and ticket-size to merchants. Core services include:

● Yoyo Wallet: A mobile application that combines payments, ordering and loyalty to provide customers with the most rewarding buying experience at thousands of outlets across the UK.


● Retail branded applications: Takes the power of Yoyo and white labels the solution for merchants to own the customer experience, providing them with powerful online tools to drive customer acquisition, retention and increased spend.


● Enterprise Rewards: Provides businesses with a rewards API to issue digital gift cards to customers and employees to incentivise and reward.
Yoyo co-founder and CEO, Michael Rolph and wiGroup co-founder and CEO Bevan Ducasse have been working for a few months to bring the companies together.

As part of the deal Crossfin Technology Holdings, who was one of the first investors in wiGroup, has exited as a shareholder after a highly successful twelve-year partnership. Anton Gaylard, Chief Operating Officer at Crossfin, says wiGroup is well-placed to aggressively internationalise the business following the conclusion of the deal with Yoyo.

South Africa In Focus

Population: $58.5 million (Compared to Nigeria's 200.9 million)

GDP: $351.4 billion (Compared to Nigeria's $448.12 billion)

GDP Per Capita: $6,040 (Compared to Nigeria's $2,030)

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Ola Olaoluwa

Writer | Economist | Actor | Fashion Entrepreneur