You've successfully subscribed to Inclusion Times
Great! Next, complete checkout for full access to Inclusion Times
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info is updated.
Billing info update failed.

Netflix furthers its mobile focus with new subscription plans for South Africa

Netflix continues its international subscription revamp with the launch of two new mobile-focused tiers in South Africa.

Adaugo Nwankpa
Adaugo Nwankpa

Following a model first launched in India, Netflix has launched new mobile-focused subscription plans in South Africa.

The cheaper of the two plans, called Mobile, will cost subscribers R39 (€1.97) per month, with a barebones package of one simultaneous stream on smartphones and tablets up to 480p. The R59 (€2.98) Mobile+ plan will add the ability to watch on laptops, but neither will have big screen TV viewing.

A local Netflix Original in its Production Phase. Photo Credit: Bloomberg

While Netflix recently upped the prices of its standard and UHD premium plans in established Western markets, it seeks to take advantage of a growing desire for SVODs in emerging markets via cut-price mobile-only plans. And, that is the obvious inspiration for this well-tailored move.

South Africa In Focus

Population: $58.5 million (Compared to Nigeria's 200.9 million)

GDP: $351.4 billion (Compared to Nigeria's $448.12 billion)

GDP Per Capita: $6,040 billion (Compared to Nigeria's $2,030)

Digital inclusion

Adaugo Nwankpa

Statistical and Economics Analyst with a focus on social development.