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MTN launches new area-specific data bundles in South Africa

Ola Olaoluwa
Ola Olaoluwa

MTN is launching a new prepaid data campaign called MyTown Offers which will allow MTN customers to get specific data bundles based on where they live.

Customers will need to dial *136*2# or *142# and select “MyTown Offers” to access special offers that are personalised based on their pockets and their hometown.

“At MTN we are committed to offering our customers increasingly personalised, and relevant, products and services,” said Jacqui O’Sullivan, Executive: Corporate Affairs, MTN South Africa.
Jacqui O'Sullivan, Executive: Corporate Affairs MTN South Africa
“We understand that everyone is different, with vastly different circumstances, particularly at this time, and we will continue to do our utmost best to cater to every single one of our customers.”

These offers are available in 85 suburbs and townships across South Africa, with a focus being placed on regions where budget-friendly data bundles will be “particularly welcomed”.

Examples of data bundles that will be offered include the following:

  • 500MB for 1 day – R10
  • 1GB for 7 days – R19
  • 1.5GB for 7 days – R30
  • 2GB for 7 days – R50

“The aim with this product is not only to get – and keep – more people connected to family, friends, passions, entertainment, networking and job opportunities, it is also a way to address customer needs on a personal and community-level; ensuring that no one is left behind as we move towards an increasingly modern, connected life and burgeoning digital economy,” said O’Sullivan.

MTN noted that its MyTown Offers are only available for prepaid customers.

Digital inclusion

Ola Olaoluwa

Writer | Economist | Actor | Fashion Entrepreneur