Investor Relations: Five Things Tech Startups Should Know

Knowing what investors are looking for in startups is an integral part of entrepreneurial success.

Akunna Chukwu
Akunna Chukwu

It doesn't matter how well-versed or excited you are about your startup plan if you aren't ready to show investors what they want to see, then you're wasting their time and your own. For this reason, comprehensive preparation is essential when engaging prospective investors.

Competition/Company Uniqueness: This will be a big deal for investors. What makes your product or service different from the rest? There must be something that makes your product stand out from the rest. If you have a new product and are the first to sell it, that could be the case. The majority of new businesses, on the other hand, are trying to get into markets that already are there. Is there anything that makes you unique?

A good business model: As soon as your company starts making money, it will show how important it is to its success. Present the business strategy you are currently using and show how it will help your company become profitable.

People look for a business plan's features in different ways. It is crucial to tailor your company plan and pitch to each investor. For example, you should focus on market and financial problems when pitching to venture capital fund managers and angel investors. These are the areas where you should allocate the most time and energy when talking to these investors.

Investors prefer to invest in people, not ideas: A founder who has the experience and is genuinely committed to the success of their company and achieving its goals is a good choice for them.There is more faith in people who have done well as founders to manage their money better and help their organisation grow.

It's not enough to have a well-known founder to get an investor's trust. Investors are more comfortable with a company with a team of people who have the right experience and are mandated to run parts of the business.

Preliminary market research and understanding are essential to the success of your startup: Using this tool can help you figure out things like how many competitors are out there, how many customers you have, and how much money you make. Most investors are looking for a business that will grow. Depending on what you're selling, it's essential to have a big market, at least in terms of geography. Investors will need a significant enough demand so that your startup can use economies of scale to improve its margins and profit margins.

Open and honest communication even when things progress slowly: What if your news isn't exciting? Regardless, tell your investors what you're doing. When there are problems or progress is slow, investors may want to help more. Use this as an opportunity to keep them interested. Use their knowledge and skills. Early on, pay attention to what they say and how they can help you. Do not wait until things get out of hand before getting help. It's essential to keep in mind that they have had a lot of ups and downs and seen other businesses do well. They're sure to know how to fix everything. Allow them to help you through tricky times.

Opinion

Akunna Chukwu

I work with tech startups and high-impact NGOs in Africa to develop and operate a functional and efficient finance unit.