Affinity Ghana Savings and Loans has officially launched its operations after two years of preparation, aiming to enhance financial inclusion in Ghana. With an asset size of GH¢54.78 million, the company focuses on safeguarding public funds and maintaining high financial integrity standards.
Recently securing funding from Renew Capital, Affinity aims to address the issue of 350 million unbanked adults in Africa. The company offers various fee-free services, including checking and savings accounts, transfers, payments, and loans. In 2023, Affinity served over 17,000 customers, disbursed $12.5 million in loans, and mobilised $26 million.
CEO Abdul-Jaleel Hussein emphasised robust corporate governance strategies,
"Affinity has been an operation for the past two years. We have not introduced ourselves to the market yet our products are in the system. Today's launch aims to introduce Affinity as a brand to the Ghanaian market and tell a story of the wonderful products and platforms we have designed for the market. We assure our customers and the general public that we are doing everything to keep the country's financial sanctity and protect our customers' funds," he said.
While Founder and Group CEO Tarek Mouganie highlighted the company's mission to empower MSMEs through accessible banking services. The Bank of Ghana has approved Affinity's app, which is designed to promote financial inclusion and ensure customer fund safety.
