Abeg will be the headline sponsor for the 6th season of Big Brother Naija. The information was made known on the Twitter handle of the reality show.
“We are excited to have Abeg on the BBNaija platform for this sixth season. There’s a strong alignment between our brands’ commitments: Abeg is a young and ambitious fintech company that is passionate about providing payment experiences for its customers just as we are committed to connecting our customers to stories and experiences they enjoy. We believe this new partnership with Abeg will deepen the engagement with our customers and fans of the show even as we look forward to a great season". John Ugbe Chief Executive Officer, MultiChoice Nigeria
Abeg was launched in September 2020 and founded by Muheez Akanni, Michael Okoh and Dare Adekoya in 2019. The mobile app is a product of a leading financial, technological company, Piggytech Global Limited.
Abeg is a peer-to-peer social payment platform that allows users to send, request and receive money quickly, seamlessly pay for goods and services, and transfer money to friends and family free of charge.
Besides sending and receiving money, a forthcoming feature is the ‘ajo’ or savings which allows people to save together and cash out one after the other. Abeg will be the headline sponsor for the 6th season of Big Brother Naija. The information was made known on the Twitter handle of the reality show.
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